“Yeti represents the yardstick by which all other outdoor products are measured.” This statement served as a mantra from inception to completion during the creative process, thus the Every Scratch Has A Story campaign was born. Reminding consumers that Yeti is their everyday travel companion; it’s legendary durability can withstand anything you throw at it…or rather, throw it at.
Role:
Art Director
Team:
Miya Thomas, Copywriter
Gigi Fernandez, Art Director
Every Scratch has a story
Out of Home
Social Media
Yeti Smash: The Game/Snapchat Filter
Users can “test” Yeti’s legendary durability with the Yeti Smash Snapchat interactive filter and game. Individuals can drag their finger across the screen to launch the Yeti thermos to hit the moving targets. Little dents will appear on the thermos as it hits the wall located behind the target showcasing the resilience of Yeti products.
