Fossil challenges 18-24 year olds to slow down and make time for what matters most to them: social change.
The case study video was developed to highlight the importance of slowing down individuals’ lifestyles in order to create time for bettering the planet. Fossil leads by example, creating all the ads seen in this campaign in under 30 seconds.

Role:

Art Director

Team:

Gigi Fernandez, Art Director
Nascha Murphy, Art Director
Miya Thomas, Copywriter