Oat Milk Royalty, formally known as Oatly, seeks to encourage 20-30 year olds to put down dairy in lieu of a milk that can be grown. Capitalizing on Oatly’s iconic reputation and long copy format, the “Unbelievably Good” Campaign was created, presenting unbelievable situations in which the oat milk was utilized.

Role:

Art Director + Copywriter

Team:

Daryna Kovtun, Art director
Tanya Lutsyshyn, Art Director
Nascha Murphy, Art Director
Miya Thomas, Copywriter